Verified branding
Help earn customer confidence with a branded profile that clearly displays your company logo and a verification mark confirming your profile is authentic.
Rich media
Take advantage of interactive media formats like rich cards, which combine images, text, suggested replies, and built-in actions into a single message for faster, more engaging conversations.
User-initiated conversations
Make it easy for high-intent customers to get in touch by adding message entry points on Google Search, Google Maps, and more.
Web view
Deliver an immersive browser experience directly in the messaging thread, allowing customers to do everything from browse product catalogs and view their cart.
Cross-app integration
Connect your apps and tools to create seamless customer journeys where users can book appointments, track orders, and make purchases without leaving the conversation.
Reliable delivery
If a message can’t be delivered using RCS, it automatically falls back to SMS/MMS to ensure it goes through.
Advanced analytics
Go beyond basic performance metrics to track clicks, taps, read receipts, replies, and more, then use these insights to craft more effective messages and campaigns.