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See what’s possible with
RCS for Business.

Browse customer success stories, practical guides, and industry insights to help you get more from every message.

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Frequently Asked Questions

What does RCS mean?

RCS stands for Rich Communication Services. It’s a modern industry standard for messaging that enables more dynamic, interactive, and secure conversations than SMS and MMS.

What is the difference between RCS and RCS for Business?

Both RCS and RCS for Business support rich media, interactivity, and branding. However, RCS for Business is specifically designed to help companies send branded interactive messages to customers for marketing, support, and sales. RCS for Business also enables user-initiated conversations. Brands can add a message button to their business listings on Google Search, Google Maps, and other Google surfaces to make it easier for customers to get in touch.

How does RCS for Business work?

Businesses must use a partner or messaging aggregator to connect with a carrier and send and receive rich media messages. Visit our Find a partner page to browse available partners and get more information.
Find a partner overview video

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The first step is to find a partner who can build your strategy and bring your business messaging experience to life.

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