Frequently Asked Questions on
RCS for Business

RCS stands for Rich Communication Services. It’s a modern industry standard for messaging that enables more dynamic, interactive, and secure conversations than SMS and MMS.

RCS is available on Android and iOS devices globally, where carriers support it.

Both RCS and RCS for Business support rich media, interactivity, and branding. However, RCS for Business is specifically designed to help companies send branded, interactive messages to customers for marketing, support, and sales. RCS for Business also enables user-initiated conversations. Brands can add a message button to their business listings on Google Search, Google Maps, and other Google surfaces to make it easier for customers to get in touch.

Businesses must use a partner or messaging aggregator in order to connect with a carrier and send and receive rich media messages. Visit our Find a partner page to learn more.

The costs can vary by aggregator and carrier, but are usually based on message volume, message type, and location.

RCS for Business allows you to take advantage of features like rich cards, carousels, and suggested replies and actions. You can also send high-resolution images and videos, access helpful analytics, create a verified sender profile for your business, and enable user-initiated conversations to instantly engage customers when they find your brand online.

Messages are divided into four categories: Marketing and promotions; Transactional – for completing sales transactions; Authentication – for sending one-time passwords; and Customer support and engagement.

Benefits can include increased customer engagement, higher conversion rates, improved customer support, enhanced branding, and richer communication capabilities compared to SMS/MMS. With user-initiated conversations, you can also generate high-intent leads at scale by connecting with customers when they’re searching for you online. Visit our Customer success page to learn more.

Limitations vary by platform and carrier, but can include media file size, character limits, and the number of cards in a carousel message. Check with your provider for more details.

Please reach out to your RCS for Business messaging partner.

Visit our Find a partner page to find a partner that can help your organization start using RCS for Business.

Yes, RCS for Business supports international messaging, subject to carrier availability and specific regional regulations.

Please visit our Developers page.

Please visit our Carriers page.