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Apollo 24|7 boosts health and life insurance conversions with RCS for Business
Apollo 24|7 partnered with Karix and adopted RCS for Business to simplify the insurance buying journey. Through this interactive channel, the company boosted customer trust and saw a 29% conversion increase for health insurance, proving the power of RCS for Business in driving engagement and results.
Customer insight
"Partnering with Karix has transformed how we engage customers. Insurance can be complex, but the interactive RCS journey simplified it. Guided by Prateek Tomar, Principal Officer & Head of Growth at Apollo, we turned RCS into a service and awareness channel. Karix's team helped us create interactive, personalized campaigns with rich features optimising engagement, support and ROI."
Attribution: Rudransh Chaturvedi, CRM & MarTech Lead - Insurance
35%
higher read rate*
70%
higher click-through rate*
29%
higher conversions*
Challenge
Choosing a health and life insurance provider is a deeply personal decision. Each customer carefully compares policies to find the best solution for their individual needs — but this process can be complex to navigate and lack clarity around policy specifics. Apollo 24|7 sought to simplify the insurance purchasing journey, particularly for high-consideration products like health and life insurance, and improve confidence in policy decision-making.
Approach
Apollo 24|7 deployed RCS for Business as a new channel to engage with customers, using interactive features and automation to create a smooth, seamless experience. For health insurance, the team launched a chatbot to provide instant access to personalized policy premium estimations, details on policy benefits, and the option to book expert consultations. For life insurance, Apollo 24|7 introduced an interactive "Sum Assured Calculator" within RCS for Business. Users can enter their desired monthly investment amount and duration, and the chatbot instantly calculates the estimated sum assured and provides tailored investment options.
Result
By adopting RCS for Business, Apollo 24|7 improved the customer experience, built greater trust, and boosted conversions. Compared to other OTT messaging channels, the health insurance journey earned a 29% increase in conversions, a 35% higher read rate, and a 70.6% higher click-through rate, and the life insurance journey led to a 4.8% lead-to-conversion rate and a 2.9% policy conversion rate. This also improved advisor efficiency and led to significant cost savings in support processes.
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