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Bandhan AMC reaches investors with more personalized communications using RCS for Business
Customer insight
“This campaign is proof that RCS for Business can transform communication in highly regulated industries like ours. RCS for Business has redefined how we engage with rich media capabilities that allow us to enrich communication in ways that were not possible.”
Attribution: Vivek Shetty, Lead - Digital and Content, Bandhan AMC
Up to 10%
increase in conversion rates
16,000+
personalized videos delivered
75%
cost savings relative to traditional messaging options
Challenge
Bandhan AMC has been helping clients make smarter, more impactful investment decisions for more than 25 years. As client preferences have evolved, traditional messaging has become transactional and inboxes are cluttered. The team tried some alternatives to SMS, but they were costly and not scalable. This limited their ability to reach clients beyond basic notifications, and made it impossible to share rich content like personalized videos and investment insights that modern investors expect.
Approach
The Bandhan AMC team needed an advanced messaging channel to deliver rich, personalized experiences at scale to its 1 million investors. The firm sought a solution to address the busyness of traditional SMS as well as the high cost and business message clutter of other applications they tried.
The team partnered with CleverTap to implement RCS for Business to reduce campaign costs and deliver personalized customer videos with multiple CTAs through rich media carousels. This also enabled them to share the new content with over 85% of their investors who use Android devices.
The team partnered with CleverTap to implement RCS for Business to reduce campaign costs and deliver personalized customer videos with multiple CTAs through rich media carousels. This also enabled them to share the new content with over 85% of their investors who use Android devices.
Result
The switch to RCS for Business resulted in an up to 10% increase in conversion rates while reducing costs relative to legacy channels by 75%. Bandhan AMC has now overhauled its approach to personalized content and has shared more than 16,000 personalized videos with clients. Following these wins, the company plans to use RCS for Business for one-time password messages and in tandem with email as their primary outreach strategy.
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