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Extramarks earns top-of-class ROI with
RCS for Business
Extramarks, a global educational technology company, used RCS for Business to drive cost-effective signups for an upcoming workshop. Adopting an omnichannel approach that centered around RCS for Business, the company saw 2x higher return on investment (ROI).
Customer insight
“Going omnichannel — especially adding RCS for Business to our promotional mix — helped us achieve a 22.6% uplift in conversions for one of our key workshops, while reducing cost per acquisition by 80%. The Netcore team was incredibly proactive and supportive, ensuring seamless execution and measurable impact every step of the way.“
Attribution: Vanshika Jain, Senior Growth Manager - Marketing, Extramarks
22.6%
increase in conversions
80%
lower cost per acquisition
2x
higher return on investment
Challenge
Extramarks Education, a leading education technology company in India, empowers over 20,000 schools and its 10 Million+ students through its teaching and learning solutions. To reach school leaders and teachers across India, Extramarks required cost-effective & innovative communication strategies.. The company looked for a solution that could help drive registration for upcoming workshops, optimize costs, and enhance engagement across channels. This search led the company to RCS for Business.
Approach
Working with Netcore Cloud, a marketing automation platform, Extramarks adopted an omnichannel strategy to boost reach, engagement, and registrations for its “Art-Integrated Learning” workshop. Using RCS for Business, the team delivered targeted, cost-effective communication that included:
- Omnichannel messaging to engage educators across platforms
- Rich media to make the message informative and engaging
- Clear "Register Now" button to drive immediate action and ease the signup process
- Timely nudges to create urgency and increase last-minute conversions
- Cost efficiency to deliver superior ROI with lower cost and higher performance on Android vs. other OTT messaging channels
Result
By combining high-impact creative, strategic timing, and a multichannel distribution plan, Extramarks ensured maximum workshop visibility and conversion at the lowest possible cost. When comparing the results of RCS for Business to other OTT messaging channels, Extramarks saw higher registrations, reduction in acquisition cost, and 2x increase in return on investment.
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