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How RCS for Business became the Rx for success at Farmacias del Ahorro
Farmacias del Ahorro adopted RCS for Business to provide a secure and flexible communication channel. The campaigns drove a 30% increase in purchase frequency and a +80X boost to ROI, demonstrating the tool’s power to strengthen customer loyalty and drive business results.
Customer insight
“We are proud to have a strong focus on innovation and continuous improvement. The adoption of RCS for Business has allowed us to optimize communication with our customers while strengthening their loyalty and adherence to their treatments. This reaffirms our commitment to using the most advanced technology to offer the best service and prices to our customers.”
Attribution: Hernán Garza, Senior Manager of Customer Strategy, Farmacias del Ahorro
50%
higher read rate
30%
increase in purchases from contacted customers
+80X
higher ROI
Challenge
As Mexico’s leading pharmaceutical retail chain, Farmacias del Ahorro needed a richer, trusted, flexible, and clear communication channel to share its full product catalog and improve customer trust. The company sought a solution that would deliver better results than typical messaging channels and offer an open, universal platform.
Approach
Working with implementation partner Gupshup, Farmacias del Ahorro adopted RCS for Business, a native messaging channel supported by mobile operators that doesn't require users to download an app. This provided the universal accessibility and flexibility the team was looking for. Using RCS for Business, the company is building a complete ecosystem for the customer journey, gradually enabling users to inquire about products, check availability, make a purchase, and receive order notifications — all within a single, seamless conversation. The initial strategy focused on loyalty program campaigns before scaling to more personalized experiences for both current and potential customers.
Result
The RCS for Business campaigns were a resounding success, leading to an +80X ROI increase. This was driven by a 30% increase in purchase frequency and a 50% higher read rate, proving that RCS for Business is a key channel for driving business strategy and customer loyalty. It now serves as a full featured channel which allows the company to build bespoke experiences to meet specific communication needs, resulting in relevant and personalized communication for their customers.
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